Well, pretty much everything.

Something happened in Fall of 2022, something I can’t quite understand… I started to become obsessed with self improvement. I too succumbed to the temptation of YouTube videos of improvement and it all started with the idea of marginal gains from James Clear’s acclaimed - Atomic Habits. After spiralling into further algorithmic videos the realisation hit me.

You see, the problem wasn’t that I was unmotivated or lacked hobbies. The problem was I had no idea how to execute them. That and realising I was one year closer to my 30’s prompted an immediate change bringing me to create this website.

With a cluster of business ideas, a huge passion for photography (thanks to Peter McKinnon), and chalking my hands to get a firm grip on this slippery bar we call life - I wanted to create a site where this can all be expressed in a raw and authentic way. I am by no means the final version of where I could be, but I think there’s beauty in seeing the struggle in the path to success. So yeah, a kind of ‘if I can do it, you can too’ moment.

I hope to inspire you (yes you), to also find that thing that gives you purpose. To creating.